directed the puma x bmw mms collection, inspired by the sleek design and aesthetics of bmw vehicles
art director: paul bellas
photographer: lucho vidales
gaffer: kwame boama - aboagye
stylist: lilli stroh
hmu: julia bachmayer
model: ibrahim gaye
art directed puma's hill camp collection, inspired by a fusion of streetwear and outdoor aesthetics
art director - paul bellas
photographer - yudo kurito
camera assistant - axan wil
stylist - nick amato
models - kylan archer-wright and kainoa kukahiko
hmu - sara tagaloa
hmu assistant - christopher miles
on set production - cal travis oaks
art directed a social video for puma's hometown heroes initiative, aimed at inspiring others to lead and uplift their communities
art director: paul bellas
agency: hypemaker
designed the digital experience for apple’s today at apple initiative, creating a narrative that connects consumers with products
designer: paul bellas
art direction for an adidas originals basketball global campaign collection, inspired by modern streetwear and basketball culture
art director: paul bellas
photographers: dylan johnston and raquel chicheri
producer: leonie knorr
models: miguel ángel pasquarelli meléndez and david zangula
stylist: carolina di leo
hmu: paulo fonte
led the digital experience for the dockers x karla welch collection, highlighting american classics reimagined with exaggerated, oversized fits
designer: paul bellas
copywriter: arianee wang
photographer: matthew welch
led art direction for the puma and porsche museum collaboration, celebrating the 50th anniversary of the porsche 911 carrera rs 2.7 collection
art director: paul bellas
photographer: hans lorenz
gaffer: dominik ramsteck
production assistant: alicia brunner
art directed an editorial for teeth mag titled 'a call from summer,' inspired by a lake day in berlin
art director: paul bellas
creative director, photographer and casting: guilliem lopez nicolau
model: feng liang
stylist: ines ronquillo
styling assistant: sergio sojo
hmu: mariya madzharova
art directed puma's hometown heroes initiative for its third release, focusing on a clean, sports-driven aesthetic
art director: paul bellas
photographer: lucho vidales
gaffer: kwame boama - aboagye
stylist: serena pompeii
hmu: gianluca venerdi
models: andrey costa and kevin zoa
art direction and photography for a levi's made & crafted social campaign, inspired by meticulously crafted and tailored pieces
art director and photographer: paul bellas
set designer and photo assistant: kameron richie
models: brandon stanciell, james stanciell and adrian walker
art directed an arron burton studio collection inspired by an elevated boxing aesthetics
art director: paul bellas
photographer: harry miller
art directed the cover story 'halt in motion' for vanguard magazine, which examines the experience of being in motion and the sudden pause of life
art director: paul bellas
photographer and casting director: guilliem lopez nicolau
model: sandra murray
digital operations and lighting: harry miller
fashion directors and stylists: nadine sahm and arabella romen
styling assistant: pia lucia hettmann
hmu: stefanie mellin
set designer: lucie skifski
set designer assistant: ano jishkariani
producer: dhanesh jayaselan
art directed an adidas terrex global campaign, emphasizing an outdoor aesthetic centered on hiking
photographers: dylan johnston and raquel chicheri
producer: leonie knorr
models: riley kumi and maren zils
stylist: carolina di leo
hmu: paulo fonte
revamped design project for gap uk aimed at enhancing the navigation experience of the landing page
designer: paul bellas
art directed the editorial 'life is just a journey' for numéro netherlands, a visual story exploring a personal quest for self-discovery
art director: paul bellas
photographer: guilliem lopez nicolau
model: kobe boateng
stylist: nadine sahm
hmu: stefanie mellin
photo and lighting assistant: maxine a. stiller
styling assistant: sara springer and paula pietrini
